Optic Security Group
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COMSMART re-brands as Optic Digital, broadens service offerings

“It’s an exciting time for us as we expand and strengthen what we do as part of the wider Optic Security Group,” said Matthew Evetts, General Manager at Optic Digital. “We will continue to provide the great IT and consulting services we always have – continually striving for excellence in everything we do.”


Wellington: COMSMART Limited today announced its re-brand as ‘Optic Digital’

“The change will help our customers, current and future, easily identify how we fit into the wider IT community, including the critical information security services we offer as part of the Optic Security Group.”


According to Jason Cherrington, Optic Security Group’s CEO, the re-brand is a natural step towards the Group’s goal of providing an end-to-end range of IT and physical and information security solutions. “Since its acquisition in late 2018, COMSMART has provided the Optic Security Group with a strategic IT services capability, and I’m delighted that the team is now delivering an enhanced range of services as Optic Digital.”


“The re-brand includes a new website, logo, graphics, and communications, but the core of who we are – a homegrown, flexible, responsive, and high-quality service provider, remains the same,” said Evetts.


Optic Digital’s new branding includes the by-line ‘Consult, Resource, IT’, reflecting the company’s traditional service offerings while also giving a nod to the future. The new identity captures the company’s ability to provide consulting and professional IT services across a broad range of domains, including networking, engineering, management, architecture, analysis, development, testing, and cyber.


Optic Digital has offices in Wellington and Auckland, and recently moved into new Wellington premises at 222 Lambton Quay.


About Optic Digital

Optic Digital is a division of the Optic Security Group specialising in project and change delivery, and IT service delivery capability, including consulting, project management, business analysis, architecture, and engineering. Optic Digital provides managed services, support, and service desk functionality; along with procurement services and expertise in a wide range of technologies from industry leaders including Microsoft, IBM, EMC, CISCO, Linksys, and McAfee to name a few. We specialise in the provision of IaaS and other cloud solutions – using both private and public clouds. Our customers choose us to ensure an outcome, because we specialise in delivery and we have the thought leaders to capitalise on business change opportunities.


About Optic Security Group

Optic Security Group is the largest independent and most technically advanced provider of converged physical, IT and information security solutions in Australia and New Zealand. Launched in December 2018, the Group combines six market-leading physical security and IT professional service providers from both sides of the Tasman. Optic brings together 200 talented staff across 10 locations from Darwin to Christchurch and combined revenues in excess of NZD 100 million to provide physical, IT and information security services to 1,000 existing – and a growing list of new – customers. Optic Security Group is the trusted partner of government, defence, critical infrastructure and enterprise customers who require risk-based security solutions that afford the highest levels of protection to assets, information and people.

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